CWP WINS BEST NEW PRODUCT FOR FLOOR CARE
SOLUTIONS PROJECT BASED DISPLAYS
CWP is humbled and appreciative of the dealer feedback in recognizing their
Ceramic Tile and Area Rug Cleaning Solution Centers as winners in the new product
showcase. CWP is also thankful for the help from numerous dealers giving testimonials
on these new products and on their brushrolls to newer participants in the VDTA
Show. Sharing success stories is a key benefit of attending this event. Dealers were also
excited about some of the new OEM brushrolls that CWP will be introducing in late
April and later in the summer that will generate new sales.
"CWP is proud and honored to have this partnership with the VDTA and their
dealers for over 25 years. Earning your trust and your business by providing unsurpassed
quality brushrolls and floor cleaning products has been a wonderful journey.
From one American business to another...Thank You!" stated CWP General Manager,
Bruce Ziegler.
"We were encouraged to hear that many dealers were having good sales during the
first quarter of this year. It sounded like consumers were starting to buy again. Staying
persistent and optimistic was a common theme of many of the conversations we
had with fellow dealers," stated Ziegler.
Many dealers were uncovering new markets to sell
to. One example involved targeting the Jan/San market
with CWP's Tile Diamond ceramic floor cleaning
system. Contractors who clean and maintain local
schools, offices and municipal buildings are prime
targets for their patented floor cleaning tools which
compliment their electric floor cleaning products.
Whether it was sold to a contractor or a consumer,
dealers appreciated the fact that they didn't have to
worry about big box
competition and that the
products were made in the
USA!
"Capitalizing on
emerging trends along
with expanding the largest
assortment of aftermarket
brushrolls even further,
will continue to be our
focus. Dealers need
exclusive brands, unsurpassed
quality and unique
products that give consumers
and contractors more
reasons to patronize their stores" said Ziegler.
CWP is ready, willing and able to provide this type of
dealer support. Congratulations go out to the following
two dealers who were selected in the VDTA Show Raffle
to win a fully stocked Floor Care Solution Center:
--David and Brigitte Witucki from Bay Area Sew &
Vac, Webster, TX
--Greg Morgan from Orem Vacuum in Orem, UT
For over 70 years, CWP Technologies (formerly
known as Cleveland Wood Products) has been a leader in
providing high value solutions to its customers in the floor
care industries through an array of capabilities: Engineering,
Design, Quality and Innovative Products. World
renown for its brushroll products, CWP Floorcare is
proud to say "Made In The USA!"
CWP LAUNCHES NEW AREA RUG & CARPET CLEANING SYSTEM
Cleveland, Ohio - Dec, 2009 - Are you ready to take advantage of the fastest growing carpet category? Are you ready to give your customers something that Target, Wal-Mart, Sears or other big box stores can't sell? Are you ready to bring new sales and additional credibility to your store? The new CWP Carpet Cleaning Solution Center will deliver the results for you and your customers. Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contains all the needed products in one merchandising display. The Rug Renovator cleaning system is the smart answer to address all carpet and area rug cleaning needs. Best of all, it saves the consumer money versus paying a professional carpet cleaner. All of this is done without the consumer ever having to bend over and scrub or clean their carpets and rugs. Our patented Rug Renovator cleaning tool along with advanced encapsulating shampoo chemistry will exceed everyone's expectations!
"Capitalizing on emerging trends is our focus with these new products. No one is addressing area rug cleaning and utilizing encapsulating cleaners like we are" stated Bruce Ziegler, General Manager of CWP. Area rug sales grew at 7 times the rate of carpeting. Despite the proliferation of area rugs in many homes, there are few alternatives left to consumers (other than professional cleaners) for cleaning these sometimes expensive rugs. This cleaning system also addresses another hot market - pets. In homes that devote a large area to hard floors and have pets, area rugs become a "safe haven" for dogs and cats to lie on. Ziegler stated, "In addition to the normal wear and tear that area rugs experience, homes with pets find themselves needing to clean those areas where pets congregate on a continual basis. Our cleaning system affords the pet owner to clean those areas as often as needed without breaking the bank!"
Today's consumer takes great pride in their home and is looking for value based solutions. Keeping it clean and attractive requires ongoing maintenance. Foot traffic, pets and gravity mean that carpeting and area rugs collect more dirt, hair, crumbs, allergens and spills than any other household surface. Over time, routine vacuuming is not enough to revive the look of carpeting from worn-in dirt, stains or other contaminants. The Rug Renovator cleaning system features our patented cleaning tool along with one of the first retail versions of low moisture encapsulating carpet shampoo that will renew the look of carpeted areas. The benefit of this shampoo is that it is a superior cleaner/spot remover and it leaves no sticky residue like most spot removers and shampoo. No rinsing is needed. Just vacuum the area that you clean upon drying and you're done!
For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say "Made In The USA"!
TILE DIAMOND CERAMIC TILE CLEANING SYSTEM
Cleveland, Ohio - June, 2009 - Tired of getting on your hands and knees to clean Ceramic Tile floors? Wouldn't you like one cleaning tool and chemical that handles both tile and grout, allowing you to save time and money? If you answered yes to any of these questions, the new patented Tile Diamond floor cleaning tool is the solution to all your tile floor cleaning needs. The Tile Diamond floor cleaning system will reduce the number of tools and chemicals in half! So throw away your toothbrushes that have been used to clean your grout! They should be used for your teeth.
CWP is proud to announce the launch of the Ceramic Tile Cleaning Solution Center, featuring the patented Tile Diamond cleaning tool. The Tile Diamond is the first hand held tool that cleans both tile and grout. Combined with the new CWP high performing organic acid based chemical that's ready to use and safe, this cleaning system reduces the number of tools and chemicals in half. This no-rinse Tile & Grout Cleaner is safe around non-tile areas and leaves no residue upon wiping up the excess with our new Microfiber towel.
"Continuing our focus on emerging trends was again accomplished with this new cleaning system. Ceramic Tile is one of the fastest growing hard floors in the industry. In fact, it is expected to be the number one hard floor surface by the year 2016. Consumers have been demanding a cost and time effective cleaning system like this one and we deliver!" stated Bruce Ziegler, General Manager of CWP Technologies. Both consumers and Jan/San professionals have given their strong approval on this method of cleaning which has been field tested for over a year now.
The Tile Diamond tool features two types of bristles for cleaning. Our red diamond shaped bristles are used to clean the hard-to-reach grout areas of tile. The secret is in the diamond shaped pattern which allows the bristles to stay vertical, thus allowing the deep cleaning of the grout. Turn the tool over and the gray bristles clean the tile surface. The Tile Diamond is lightweight, durable and has a customizing telescopic handle that adjusts to an optimal cleaning height. An 8" cleaning head allows the brush to maneuver into tight areas (ex: behind toilets).
Our new Tile & Grout Cleaner features advanced organic chemistry that is safe and restores the look of both tile and grout. This no rinse solution leaves no residue and any excess can be quickly absorbed by our Microfiber Towel. The oversized cloth (16" x 16") not only absorbs the extra solution, it also polishes the floor. This durable towel is machine washable for over 5 years or a minimum of 500 washings.
Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contains all the needed products in one merchandising display. The Ceramic Tile Cleaning Solution Center delivers on all those needs and acts as a silent salesperson. Take home brochures and an attractive graphics package will grab the interest of consumers.
For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say "Made In The USA"!
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CWP Technologies is part of the Scott Fetzer Corporation based in Westlake, Ohio, USA. In addition to CWP Technologies, Scott Fetzer brands include Kirby vacuum cleaners, World Book Encyclopedia and Campbell Hausfeld compressors. Scott Fetzer is a wholly owned company of Berkshire Hathaway, Inc., a company that has earned a distinctive reputation for successful investment strategies and unequaled value to its shareholders.